Blogging to improve the SEO of your site has become apparent. Publishing blog posts allow you to both targets a large number of long tail keywords and keep visitors on your pages longer.

Creating a blog and producing content regularly is a good start. But you will also have to optimize your tickets to hope for proper positioning. Of course, you write for your readers and not for the search engines. There are, however, several essential optimizations to systematically make to ensure that your readers find your content.

DO A KEYWORD SEARCH

Keyword research should be one of the first steps in developing an SEO strategy for your blog as it helps you understand the types of topics that interest your audience.

Choose the query to which your article responds

For every blog post, you write, it’s a good idea to have one or more essential keywords in mind, as well as some similar or related secondary keywords. Never try to impose a keyword where it does not work. Search engines disapprove of keyword stuffing, and you risk being penalized.

Moreover, with the use of latent semantic indexing (LSI) by Google, it is no longer necessary to use exact keywords, all the semantic field (synonyms, similar terms) are taken into account. Keeping these keywords in mind and using them as you write will help guide your writing. The objective, of course, remains to respond appropriately to the chosen query.

Opt for long tail keywords

As you know, it is challenging to position yourself on a broad query of one or two keywords. You will have a better chance of placing yourself on long tail keywords: a sentence, a long consultation, or a question. For example, targeting a broad keyword such as “SEO” in a blog post will give you a little result. On the other hand, a more specific search, such as “local SEO for small business,” can give you visibility with the readers you want to reach.

Do not overlook voice search

As more and more people are using Siri, Alexa, and the Google Assistant, it becomes essential to optimize your content for voice search. And since voice search is a recent development of SEO that not all companies think about, it’s an excellent way to be ahead of your competition.

OP-TI-MI-SEZ (BUT NOT TOO MUCH)!

The title is one of the first elements of the page that search engines pay particular attention to. But it’s far from the only one!

The title of your post

The search engines try to understand what the article is about thanks to the title. This is an excellent opportunity for you to communicate your topic using your main target keyword. Make sure you include it in a way that makes sense. If you do it poorly and it frustrates your readers, the decline in the number of clicks will hurt your chances of a good SEO. But as your article will cover the topic related to your keyword, finding a natural way to include it should not be too difficult!

The tags H

The headers of your pages are another part that search engines value in determining the subject of your page. This means that, again, you want to search for possibilities to include (naturally) your keywords in your header. This includes the tags <h1>, <h2> <h3> etc.

The headers of your pages are another part that search engines value in determining the subject of your page. This means that, again, you want to search for possibilities to include (naturally) your keywords in your header. This includes the tags <h1>, <h2> <h3> etc.

Images and alternative texts

Another element of the page that search engines pay attention to is the text behind your pictures. The name of your image (keyword.jpg, for example) and the text “alt” that you are going to fill in are two other places where you can include your main keyword on the page. Also, do not forget that images that are too “heavy” will slow down the loading of the page for your visitors. However, the loading time is an essential criterion for Google. So think of optimizing each of them before publication.

Internal links

Links are one of the most essential ranking signals for search engine algorithms. It can be difficult to get links from other websites, but you have the power to create as many relevant internal links as possible!

Whenever you write a new article, think of blog posts already published on your site that are relevant to what you are writing. When it makes sense, add a link and, if you can naturally, use anchor text that relates to your target keyword.

The meta description tag

Although meta-descriptions do not directly affect the ranking of your website, they influence what viewers see when they view the search engine results page. If they have to choose between several links in the SERPs, a detailed description using the searched keywords can make all the difference.

THE CHOICE OF TAGS AND CATEGORIES

Blogs allow you to create tags and categories that will enable you to group related publications. It is both a useful navigation aid for people visiting your blog and a strategic tool for SEO. Each category or tag you use creates a new page that includes the name of the tag or category in the URL, as well as many relevant content and links.

As for the “stuffing” of keywords, you can not do too much and create tons of tags with similar keywords, under penalty of being penalized. Think carefully about the keywords and tags that will be most useful to readers and your SEO strategy. Make a list of some tags based on the most important keywords for which you want to rank, but make sure they each represent a different type of topic.

Your blog is one of your most essential and powerful SEO tools. Every blog post you post has many opportunities to strengthen your website’s authority on search engines. So do not waste any chance to use your publications to their full potential!

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