SuperCell

Have you ever heard of the popular game of Clash of Clans? The game that makes fantastic profits and is played by millions of people around the world, young and old? Well, this and other games have been developed by SuperCell, one of the most famous companies in the development of games for smartphones.

Everything started from here.

supercell office

The company was started in the summer of 2010 by six people who knew each other through previous works in various fields, where they decided to establish a company that began its work in the city of Espoo, the second largest city in Finland. The company was financed by several companies investing hundreds of thousands of euros.

When the company was created, the founders did not have a full idea of ​​what the company could become in the future. All they were thinking about was creating incredible, fun games that the audience liked and kept playing for years, not months, and were remembered forever by the players.

The first game of the company was a competitive game called Gunshine, which can be played through the browser or mobile phones, but the game was terminated after a year and a half of the launch for several reasons, after the issuance of several other games for mobile phones, but closed after several months because of changing strategies in the company.

The beginning of success

lunch moment
The moment of the launch of Hay Day

Two years after the establishment of the company, the game Hay Day was launched, which is based on the idea of ​​agriculture and harvesting and was quoted from other sports such as FarmVille , and this was the starting point towards the success of the company and increase revenues, followed by the launch of other games have been more successes over the years.

After a few months in 2012, it became the most prominent gaming industry in the United States. Two years later, the Clash of Clans became the most profitable game in the world, and the game was popular among young and old alike.

Company revenue from games

super cell

Over the years, Supercell has made significant profits from its various games, and in 2015 the company achieved revenues of 2.3 billion euros and net profits of 924 million euros, achieving growth of 800% in less than 4 years compared to 2012, which reached only 78 million euros, One of the largest gaming companies ever growing.

In June 2016, Chinese and multinational company Tencent acquired 83.4% of SuperSell in a deal worth $ 8.6 billion. Supercell was valued at $ 10.2 billion by SoftBank Group Japanese.

Reasons for the company’s outstanding success

supercell model

“The best way to make money from mobile games is to stop thinking about making money and thinking about fun instead.” These were the words of CEO of ILKKA PAANANEN. The company’s beliefs and philosophy may differ from other video game companies, Reasons for the success of the company in the following points:

  • Accreditation is a professional team. The best team makes the best games. The players look like a professional sports team. Those who win titles and championships are the professional teams and not the players, so the best team environment is provided.
  • The cell is divided into small cells each cell, or as they call it “Cell.” Each cell has complete independence in its work without interference in other cell affairs. The cell creates its own game and develops it continuously. The company says that good work comes from the small teams by giving them free space For creativity rather than control.
  • Building long-term games are played for years by users. All of Supercell ‘s games depend on the continuous development of the game over a long period and will conflict with time to develop your level and increase your strength in the game. Supercell games are endless and can be played at any time and continuously.
  • The shift from supporting all platforms to the focus of the smartphone platform, from the beginning the company’s focus was to provide games for all different platforms, but over the years the company realized that the best quality of work it gets when focusing on only one platform.
  • The company has a lot of game projects that have been closed due to failure to achieve the required success and other reasons. However, the company continues to make more games and achieve successes, and when the game does not achieve success is closed and focus on creating another successful match.

Donation for charity

me. foundation
Me.  foundation

The company has made a lot of contributions to charity, with staff contributing € 3.4 million to the new Children’s Hospital project in Finland, and in 2015 a smart idea to fight AIDS through its games, incorporating red elements into its main games. Red money is donated to fight AIDS.

The two founders of the company founded ME Foundation,   which supports many philanthropic activities, such as the donation of € 2.5 million to the Helsinki Youth Division to help young immigrants, as well as the collection of corporate tablets and distribution of low-income families to introduce happiness Her children and many more.

There is nothing wrong with failure.

 Failure party
Failure party

In fact, the number of failed projects that Supercell closed more than the number of successful projects, but this does not mean failure is necessary, the smart deal with failure is more important than falling into it, and once the game is not enjoyable at all and do not get much attention is closed immediately without hesitation .

The company believes that failure is a unique opportunity to learn, and each lesson makes the team better than it was. So when every project is closed or a new failure, the company holds a small party for employees on this occasion. It may seem strange, but the celebration of failure is better than sadness. For the most significant projects that have been closed by the company:

Gunshine

The first game of Supercell, the only game not played by phones, a competitive game played through the Internet browser, where the idea was initially to create games to be played from different platforms, but after a period of the company realized that this game does not meet the vision of the company.

The Supercell close the game for several reasons, the most important they were not from the games category played by the user for years, but the user feel bored after a few months only, as it is demanding that the player enters the atmosphere of the game without having the prior experience of this kind of games, In addition to the company’s focus only smartphone platform.

Pets vs. Orcs

This game was the company’s first game of smartphones, and the idea of ​​the game around a village of pets including dogs, cats, bears, turtles, and others, where the orcs kidnap them, and you build a strong army to protect your village and stop the kidnapping of puppies, the game was launched in 2012 It was closed only a few months later.

Battle_buddy

It is a strategic and competitive game player against player, and each player has control of a team of 6 characters, and each character is distinguished from the other in several aspects, and playing in different play areas such as castles, ports, and others, and all the elements in the field of ​​play is destructible, Close it in the same year.

Spooky Pop

The game was launched after the success of previous games such as the Clash of Clan, Hay Day and Bum Beach, a game that matches the squares of colors in a new and exciting type of match-3, but this game has not been as successful as previous, and was stopped six months after the launch in December 2014.

The game was launched in April 2015 and was closed only a few months later. The closure of the game was a difficult decision to make according to the company’s announcement.

Games and Announcements

When we talk about mobile games, one of the essential points is advertising. Many games rely on advertising for profit, and although these ads are very annoying to users, some of them appear in full-screen mode, The thing being an income source for game developers.

But walking in this direction, while making some profit, does not lead to the loyalty of the players. The regular appearance of ads during play is what makes the player get away from this game and may uninstall it from his phone. Instead of showing the ad in full-screen mode.

So, something new has to be invented to satisfy the players, such as not being annoyed with ads and earning a lot of profit at the same time. Mega games rely on in-game purchases for benefit. Supercell relies on all game purchases to make profits without showing No ads.

The company’s current games

Supercell Games

By games such as Clash of Clans and others became the company Supercell one of the largest growing companies in the world, philosophy of the team building has allowed it to launch a successful Games dazzled the world of smartphone games, and the number of current games company 5 games, you will learn about it together now by date Appearance:

Hay Day

HAY DAY
Date of launch: June 2012

You do not have to work on a farm to be a good farmer. This game provides you with a special place to experience the groundwork and planting various crops. There are a large number of crops that vary in time and value when sold, as well as caring for trees and decorating your farm with many beautiful ornaments.

In addition to growing crops, you can also raise animals such as cattle, sheep, chickens, and others, by feeding them continuously to get their products such as milk, eggs, meat, wool, and others. Animal products can be used in machines to make many other products.

Clash of Clans

Clash of Clans
Date of launch: August 2012

Join the millions in the biggest game of Tribal Conflict, build your village and build buildings continually, make your army of barbarians, folks, dragons, and others, and train them to become more powerful to conquer your enemies on the battlefield. Join a tribe or create your tribe to start a conflict.

The game is characterized by the number of fighters and a lot of diversity in shapes and sizes and strength, and the soldiers appear gradually as you progress in the game.

The game has been more successful than its predecessor, and in just two years it has become one of the most profitable games in the world and has contributed to the company’s annual revenue growth and has been the reason for the development of more games followed by the company.

Boom Beach

Boom Beach
Date of launch: May 2014

The strategic game of commanding your naval forces to attack enemies and free slaves in the islands, explore the marine map through the radar to show more hidden reefs to attack them, use different troop assemblies in the attack, and think of a plan before the attack or you will be severely defeated.

In Bom Beach you can play with friends in a combat unit, with a maximum of 50 players. The missions are opened daily so that all players have one goal: destroy the hard colonies and coordinate the players in the chat about the best way to attack the settlements.

Clash Royale

clash royale
Date of launch: January 2016

Fight in one battle against one and destroy the enemy’s main turrets, unleash your forces to defeat the enemy forces in a fun strategy game, use the cards of troops down smartly to launch the right soldiers in time, achieve victory to develop your level and unlock more new troops.

This game depends on the main characters in the game of Clash of Clans if you have played Clash of Clans will not have a problem in understanding the capabilities of your forces in the playing area, the company’s only game so far played in the vertical position and not the flat screen of the phone.

Brawl Stars

Brawl stars
Date of launch: June 2017

It is time to fight and make a lot of inconveniences, choose your favorite character and join your friends to form your team, go down to the playing field to fight against enemies, choose the right game mode and win the game, open more characters and develop to become stronger in the playing field.

The game is mainly based on team competition and includes several modes of play in which one can only play individually. The game is characterized by a wide variety of key characters that you can choose to play and change at any time depending on the situation you play.

Company and staff

SUPERCELL STAFF
Supercell staff

The staff of Supercell currently has 290 employees from around the world and employs more than 30 different nationalities. The company has offices in San Francisco (USA), Tokyo (Japan), Seoul (South Korea), Shanghai (China) To the headquarters located in Helsinki (Finland).

The company offers the opportunity to join the Supercell team and gives jobs available in the company to accept applications in multiple countries, and anyone can join the group through several steps including testing, preliminary and final interviews.

SuperCell

Whether you’re a Supercell gaming enthusiast or not a significant player in phone games, the company is one of the most successful game developers ever. Every game of the company is an amazing icon that many players have come to believe in and play.

It is true that some Supercell games have failed, but this point is calculated for the company and not on it. The primary purpose of making the games is to make them enjoyable, and once this is not available, there is no need for them to survive and must be terminated entirely. This is the company’s underlying philosophy when dealing with the games you launch

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