20% is the rate of requests made by the voice.
Although this may seem like little, in reality, this is a figure that can not be ignored. As a marketing manager or manager, you can not afford to skip voice search: voice searchers are an audience you need to reach. Not to mention that given the unprecedented success of voice assistants, we can only affirm that this rate will increase.
Thus, voice search is an SEO revolution that must be adapted as quickly as possible. But how to do it? We give you our advice, to read without moderation. Let’s go!
IMPROVE THE MOBILE EXPERIENCE OF YOUR WEBSITE
If users are turning more and more towards voice search, it is also because it is in the continuity of the mobile use of the internet which represents more than 50% of the use of the internet.
Indeed, most voice searches are done to search for a route or information in a mobility situation.
It is therefore essential to optimize your website for mobile use. To do this, start by checking the responsive design of your site. Your website must have interfaces that adapt to mobile screens. Also, remember to check the loading speed of your website. The faster she is, the better. Mobile users do not like waiting and do not hesitate to close the pages too slow, which could increase your bounce rate. To optimize the loading speed of your website, you can compress your images, delete unnecessary plugins or go to format AMP (Accelerated Mobile Pages).
POSITION YOURSELF ON LONG TAIL EXPRESSIONS
To optimize your site for voice SEO, you can not settle for generic keywords. You must position yourself on long tail expressions, i.e., precise expressions generally used during voice queries.
ASK YOURSELF THE RIGHT QUESTIONS
Remember to use these long-tail expressions to formulate titles in the form of questions. Why? Just because when you do a voice search, you ask questions. This is why you should favor query formats. In particular to define your titles and subtitles. If your title matches a user’s word for word, you’re more likely to appear in the results of your query.
REMEMBER TO ADD AN FAQ PAGE TO YOUR WEBSITE
Speaking of questions … Creating a FAQ page to list the most asked questions by your users is an excellent idea in terms of SEO.
Use the comments left by your users to build a list of questions to post on your FAQ page. You will need to answer them clearly and accurately using relevant keywords and phrases.
It seems that we have gone through the key points that will allow you to optimize your site for voice search. One last tip for the road? Do you try to voice search! Nothing better to understand the functioning of the voice search than to experiment it by oneself. So grab your phone fast and ask for Siri or Ok Google!
Questions? Leave us a comment!