Internet marketing is a vast field of digital world which covers various online promotional aspects such as SEO, SMO, Content Marketing, Affiliate Marketing, etc. and SEO (Search Engine Optimization) is a part of internet marketing. Search Engine Optimization (SEO) is a technique to boost your small or large scale business presence in the online growing digital world.
There are further two different strategies of SEO – ON-page SEO and Off-page SEO and both are equally important to get rank your targeted keywords in SERP.
On Page SEO:
On-page SEO is a way to make to your website or blog search engine friendly. In On-page SEO there are lots of technical activities which improve your site or blog’s search engine visibility.
Off Page SEO:
Off-page, SEO is a process to increase your targeted keywords ranking in search engine. In other words, Off-page SEO is a link building technique, and as per search engine guidelines, if you want to get a higher position in SERP, you need high-quality backlinks.
Importance of SEO:
In this competitive world, there are some service providers for a single industry or item, and everyone wants to show their website and blog in the top 10 search engine results. Because as per user point of view only top 3 to 5 search results are good and there is a real chance that user will move to the second page to find something. So here are SEO (Search Engine Optimization) roles comes to reach your website and the blog’s in search engine top 10 positions.
There are some benefits of SEO are:
SEO helps to boost your business visibility in SERP
It provides your business credibility and branding
SEO is a way to brings your business traffic
SEO is the best option for Return on Investment in online business
SEO gives valuable insight for your targeted customers
SEO helps you to beat your competitors